Ideal Image wanted customers to see them as more than just a place for a good deal on laser hair removal. They sought to build a relationship with their customers that kept them coming back. As they launched multiple new product lines, we created an identity that attracted both current customers and a new class of curious beauty consumers. Elevating Ideal Image to the level of a true lifestyle brand.
Creative Team: Jorden Rooney (Designer), Matt Peters (Associate Design Director), Claudia Mark (Design Director), Sara Grosso (Designer)

Agency: DiMassimo Goldstein