FUR® INGROWN MICRODART PATCH CAMPAIGN
2023

With the Ingrown Microdart Patch being the first of it’s kind, we wanted to create a campaign that represents a future without ingrowns and pushing forward Fur’s brand mission to destigmatize and celebrate body hair.


TEAM
Senior Designers: Sara Grosso & Jess Campbell
Designer: Sebastian Lijo
Copywriters: Sara Jane Emmons & Hanna Yowell
Creative Director: Katherine Borah
Photographer/Director: @ryanduffin
DoP: @esthernewyork
Prop Stylist: @dustybluelizard
Models: @kelly_mittendorf & @grgiarae
Producer: @aliiiblu
Photo & Video Asst: @octavioyattah
Prop Asst: @jcharrisl
Stylist: @dominickbarcelona
Hair: @ledora
Hair Braiding: @_k_i_t_s_o_
MUA: @isabelyrosado
Styling Asst: @geminitactics
Hair Asst: @maikimurahair
Video Editor: @bradenpruss
Furniture: @renewfinds



THE CAMPAIGN SHOOT




:15 SECOND OTT VIDEO




DESKTOP & MOBILE





INFLUENCER KIT




BOOKLET



CAMPAIGN EMAIL BITS



SOCIAL