Sara Grosso is a multidisciplinary designer and art director based in Brooklyn, NY. They currently work as a Senior Designer at Matter+Energy, alongside doing part-time styling work and their own hands on practice exploring textiles, materials, and making.

For inquiries, collaborations, or wanting to know what’s in their shoe rotation, please contact them directly.

FUR® BRAND INTRO BOOK
2023 
Brand Identity
Print
Book Design

Meant to live in salons or as a coffee table book, we created an all encompassing brand book about Fur. It was sent to 300 of Fur’s top professionals, editors, and estheticians.



CONTENTS:
PUBIC RECORD: A book that talks about the beginnings of Fur and who the founders are. 
LET’S TAKE IT TO THE BACK BAR: A book that explains what it’s like to be a Fur Professional and esthetician.
PRODUCT CARDS: Cards that explain what each product is and its key ingredients and benefits. When a new product comes out, everyone who received this book will get a new product card to add to the collection that lives in the envelope in the folder. 

TEAM
Senior Designer: Sara Grosso
Graphic Designer: Sebastian Lijo
Art Director: Jess Campbell
Copywriter: Sara Jane Emmons
Creative Director: Katherine Borah


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