Branding + Advertising → Odds + Ends 2019
A senior year design project that focuses on fashion and sustainability to bring awareness to how wasteful the fashion industry is as a whole. There is roughly 15 million tons of used textile waste in the United States, and it increases each year.
Odds&Ends is a sustainable clothing company that wants to change that. The clothes are made from upcycled materials and sourced deadstock fabrics. An example, shirts could be made out of an old pair of pants, or a jacket could be made out of a pair of jeans.
The idea is for this company to produce zero waste and use material that already exists.
LOGO + COLOR PALETTE
SOCIAL POSTS + EMAILS