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Art Direction
Campaign Design
Package Design
With the Ingrown Microdart Patch being the first of it’s kind, we wanted to create a campaign that represents a future without ingrowns. Pushing forward Fur®’s brand mission—to destigmatize and celebrate body hair.
With the combination our two brand fonts, Superior and Cadiz, we customized them together to create a design concept that mimicked the uniqueness of the patch. Making our brand color Grass the signature color of the campaign added contrast to the futuristic style of photography and set.
Packaging
15 Second Video Ad
PDP Video
Homepage
Influencer Kit Pamphlet
Paid + Organic Social
TEAM
Senior Designers: Sara Grosso & Jess Campbell
Designer: Sebastian Lijo
Copywriters: Sara Jane Emmons & Hanna Yowell
Creative Director: Katherine Borah
Photographer/Director: @ryanduffin
DoP: @esthernewyork
Prop Stylist: @dustybluelizard
Models: @kelly_mittendorf & @grgiarae
Producer: @aliiiblu
Photo & Video Asst: @octavioyattah
Prop Asst: @jcharrisl
Stylist: @dominickbarcelona
Hair: @ledora
Hair Braiding: @_k_i_t_s_o_
MUA: @isabelyrosado
Styling Asst: @geminitactics
Hair Asst: @maikimurahair
Video Editor: @bradenpruss
Furniture: @renewfinds