Fur® → Brand Intro Book 2023
Meant to live in salons or as a coffee table book, we created an all encompassing brand book about Fur. It was sent to 300 of Fur’s top professionals, editors, and estheticians.
Pubic Record: A book that talks about the beginnings of Fur and who the founders are.
Let’s Take It To The Backbar: A book that explains what it’s like to be a Fur Professional and esthetician.
Product Cards: Cards that explain what each product is and its key ingredients and benefits. When a new product comes out, everyone who received this book will get a new product card to add to the collection that lives in the envelope in the folder.
FOLDER + ENVELOPE
LET’S TAKE IT TO THE BACK BAR
Senior Designer: Sara Grosso
Graphic Designer: Sebastian Lijo
Art Director: Jess Campbell
Copywriter: Sara Jane Emmons
Creative Director: Katherine Borah