- SG
- Fur®
- Brand Intro Book
- Brand Guidelines Refresh
- Ingrown Deodorant Campaign
- Ingrown Microdart Campaign
- Packaging
- Merch :)
- Zines + Print Work
Universal Standard
Fur® → Brand Intro Book 2023
Meant to live in salons or as a coffee table book, we created an all encompassing brand book about Fur. It was sent to 300 of Fur’s top professionals, editors, and estheticians.
CONTENTS:
Pubic Record: A book that talks about the beginnings of Fur and who the founders are.
Let’s Take It To The Backbar: A book that explains what it’s like to be a Fur Professional and esthetician.
Product Cards: Cards that explain what each product is and its key ingredients and benefits. When a new product comes out, everyone who received this book will get a new product card to add to the collection that lives in the envelope in the folder.
FOLDER + ENVELOPE
PUBIC RECORD
LET’S TAKE IT TO THE BACK BAR
PRODUCT CARDS
FINAL