1. Brand Intro Book
  2. Brand Guidelines Refresh
  3. Ingrown Deodorant Campaign
  4. Ingrown Microdart Campaign
  5. Packaging
  6. Merch :)

  • Zines + Print Work
  1. Queer Mushies V1
  2. Untitled Zine 
  3. Cyanotypes

  • Universal Standard

  1. Ultimates + Foundation Launch
  2. Mystery Box

    Branding + Advertising 
  1. Ideal Image Rebrand
  2. Tandem Brand Video
  3. Confidence Brand Identity
  4. Odds + Ends


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    Fur® → Ingrown Deodorant 2023




    Ingrown Deodorant is a do-it-all deodorant that leaves no hair—or smell—behind. We wanted to create a lush, dewy, green world that encompasses the deodorant’s petrichor scent, boasts its all natural ingredients, and communicates its clean nature. Within this world, people of all genders, body types, and grooming choices treat their underarms with care and interact harmoniously with their natural surroundings. 

    Packaging

    Since there is no secondary box to this deodorant, we wanted to make it stand out. Working with the Product Development team and an additional Package Designer, we decided to go more traditional with a classic oval shape and use our signature chartreuse color similar to the Dopp kit and other Fur products. The copy placement was laid out to stay consistent with our other packaging. 

    Made out of 100% post-consumer resin AKA recycled plastic.



    Design Concept

    To emphasize the lush world the deodorant lives in, we utilized collage to create surrealist elements. We used our brand font Superior in all lowercase and our brand colors, Sun and Grass as the main colors to compliment the photography and video.  






    PDP VIDEO




    INFLUENCER KIT MAILER




    EDITOR MAILER




    DESKTOP + MOBILE




    PAID ADS + ORGANIC SOCIAL





    NYU + FUR EVENT GIVEAWAY

    PAPER SLIP CHALLENGE



    POST CARDS




    CART + UMBRELLA
     




    INFLUENCER FLOWER MAKING EVENT INVITE LA 




    TEAM
    Senior Designer: Sara Grosso
    Art Director: Jess Campbell
    Designer: Sebastian Lijo
    Copywriters: Sara Jane Emmons & Hanna Yowell
    Creative Director: Katherine Borah
    Model: @karlhenss
    Model: @kat_rivers_kat
    Model: @yanece
    Digital Tech: @samyck
    Makeup Artist: @shaina.ehrlich
    Art Assistant: @elysemarcinkowski
    Producer: @cas.doy @thecanvasagency
    DIT: @smlinarcik
    1st AC: @spenson
    Stylist: @dominickbarcelona
    Assistant Stylist: @marcelloflutie
    Hairstylist- @stylebysergio
    Florist/set: @faye_blue