Fur® → Ingrown Deodorant 2023

Ingrown Deodorant is a do-it-all deodorant that leaves no hair—or smell—behind. We wanted to create a lush, dewy, green world that encompasses the deodorant’s petrichor scent, boasts its all natural ingredients, and communicates its clean nature. Within this world, people of all genders, body types, and grooming choices treat their underarms with care and interact harmoniously with their natural surroundings.

Packaging

Since there is no secondary box to this deodorant, we wanted to make it stand out. Working with the Product Development team and an additional Package Designer, we decided to go more traditional with a classic oval shape and use our signature chartreuse color similar to the Dopp kit and other Fur products. The copy placement was laid out to stay consistent with our other packaging.

Made out of 100% post-consumer resin AKA recycled plastic.

Design Concept

To emphasize the lush world the deodorant lives in, we utilized collage to create surrealist elements. We used our brand font Superior in all lowercase and our brand colors, Sun and Grass as the main colors to compliment the photography and video.

PDP VIDEO

INFLUENCER KIT MAILER

EDITOR MAILER

DESKTOP + MOBILE

PAID ADS + ORGANIC SOCIAL

NYU + FUR EVENT GIVEAWAY

PAPER SLIP CHALLENGE

POST CARDS

CART + UMBRELLA

INFLUENCER FLOWER MAKING EVENT INVITE LA

TEAM
Senior Designer: Sara Grosso
Art Director: Jess Campbell
Designer: Sebastian Lijo
Copywriters: Sara Jane Emmons & Hanna Yowell
Creative Director: Katherine Borah
Model: @karlhenss
Model: @kat_rivers_kat
Model: @yanece
Digital Tech: @samyck
Makeup Artist: @shaina.ehrlich
Art Assistant: @elysemarcinkowski
Producer: @cas.doy @thecanvasagency
DIT: @smlinarcik
1st AC: @spenson
Stylist: @dominickbarcelona
Assistant Stylist: @marcelloflutie
Hairstylist- @stylebysergio
Florist/set: @faye_blue

SGFur®Brand Intro BookBrand Guidelines RefreshIngrown Deodorant CampaignIngrown Microdart CampaignPackagingMerch :) Zines + Print Work QueerMushies Untitled Zine Cyanotypes

Universal Standard

Ultimates + Foundation Launch Mystery Box Branding + Advertising Ideal Image Rebrand Tandem Brand Video Confidence Brand Identity Odds + Ends Email Instagram

SG

Fur®
Brand Intro Book
Brand Guidelines Refresh
Ingrown Deodorant Campaign
Ingrown Microdart Campaign
Packaging
Merch :)

Zines + Print Work
QueerMushies
Untitled Zine
Cyanotypes

Ultimates + Foundation Launch
Mystery Box

Branding + Advertising

Ideal Image Rebrand
Tandem Brand Video
Confidence Brand Identity
Odds + Ends

Email
Instagram